The App Store user acquisition funnel sequence

When it comes to user acquisition on the App Store, the funnel typically follows this sequence:

1) 1st Focus on increasing impressions 2) Aim for a higher conversion rate. 3) Prioritize growing sales/proceeds. 4) Work on improving user retention.

Here are some key questions to consider at each stage: - Is my app visible to users? (Impressions) - Are users installing my app? (Conversion rate) - Are users willing to pay for my app? (Sales) - Are users actively using my app? (Retention rate)

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