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The impact of localization on App Store Optimization

March 22, 2024 · 3.6k views · 34 likes · 0 reposts · 4 replies

The impact of localization on App Store Optimization.

App downloads nearly doubled after implementing localization📈

I included extra keywords across all secondary languages in the US store, which are: Arabic, Chinese (Simplified), Chinese (Traditional), French, Korean, Portuguese (Brazil), Russian, Spanish (Mexico), and Vietnamese.

The process is simple; more localizations -> more keywords -> more reach -> more downloads

#aso #ios