The product is the result, not the starting point

The product is the result — not the starting point.

First-time builders focus on what to build. Second-time ones focus on who it’s for, why it matters... ... They focus on distribution.

Since I shifted my mindset a few years ago, here’s been my process: 1️⃣ Find a market need, some underserved keywords, or a gap to fill. 2️⃣ Build an app around that. 3️⃣ Repeat.

Yesterday, I was doing some research and found a few underserved keywords. Looks like a good market gap, might even turn into a profitable app.

There’s no single way to research the market. This time, it was simple:

• Scrolled through top categories. • Picked apps based on reviews, downloads, revenue, and ranking trends. • Sometimes, you just know when something’s worth a deeper look.

Then I checked what keywords they ranked for… Explored those to find more related keywords. Just kept going step by step — checking one thing after another.

Most of the time, it leads nowhere. But sometimes, like yesterday — it leads to something worth building.

It doesn’t guarantee profit or traffic. But at least you’re building with some pre-validation — with better odds of creating something useful, not just another random product.

Tools I used for this: @TryAstroApp @asodevapp @AppFollowIO